Digital Marketing Executive at the Concept Group

The Concept Group is a holding company for companies established in 1992. Subsidiaries under the Group include: Rosabon Financial Services – Nigeria’s Leading Financial Intermediary and Equipment Leasing Company, Concept Nova – Bespoke Enterprise IT Solutions Company,Percy Aitkins – Bureau De Change.
We are recruiting to fill the position below: Job Title: Digital Marketing Executive Location: Yaba, Lagos Employment Type: Full-time
Duties & Responsibilities
  • Plan and oversee the execution of all aspects of our digital marketing department including our SEO/SEM,
  • Marketing database, email and display advertising campaigns.
  • Measure, report and evaluate all relevant metrics (performance, website traffic, service quotas, target audience psychographics, behavioral patterns as well as customer engagement and retention) of all digital
  • marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify the latest trends, insights and technologies affecting our industry to optimize spend and performance
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Brainstorm and implement new and creative growth strategies, providing thought leadership and perspective for adoption where appropriate
  • Coordinate with advertising and media experts to improve marketing results.
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Develop and monitor campaign budgets.
  • Prepare accurate reports on marketing campaign’s overall performance.
  • Assist with overseeing and managing all contests, giveaways, and other digital projects.
Job Requirements
  • Bachelor’s / Master’s Degree in Marketing or relevant field.
  • A minimum of 3 years experience in a digital marketing or advertising position.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, best practices, website analytics tools, social media and/or display advertising campaigns
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • A solid understanding of HTML, CSS, and JavaScript is required.
  • Experience in setting up and optimizing Google Ad words campaigns
  • Working knowledge of HTML, CSS, and JavaScript is required
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends, technologies and best practices in online/digital marketing.
Application Closing Date 8th October, 2021.
Method of Application Interested and qualified candidates should: Click here to apply online

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